Strategic Pricing in a New Era

Wednesday, November 18, 2009
7:30 - 10:15 a.m.
Venue: The National Club
303 Bay Street between King & Adelaide, Toronto

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Although the worst of the recession may be behind us, challenges such as eroded margins, low growth, frugal consumers, inflationary costs, low price competitors, price wars and the internet-based “free” revolution are all here to stay. As a result, CEOs increasingly face regular scrutiny from Bay Street and Wall Street about their pricing strategies.
        
How can a business create value for customers, capture value for shareholders, and manage value responsibly in this new economy? Looking beyond the recent wave of massive and often indiscriminate cost cuts, many world-class companies have prioritised pricing as their top strategic capability.

Leaders who built in-house pricing capabilities before the recession are now benefiting from an unrivalled engine of profitable and sustainable growth, and CFOs clearly appreciate the predictability and flexibility added to their strategic plans. In a sea of red ink, and with markets stuck with slow growth, the strategic pricing initiatives that they have launched are delivering significant results month after month, directly measurable on the bottom line.

Join us on Nov. 18 and discover how visionary leaders have reinvented their business models with a strategic approach to pricing at their core, and why some CEOs have created the position of Chief Pricing Officer.

Exclusive to SLF, this timely breakfast presentation combines the hands-on experience of Kevin King, an executive who has successfully directed a recent pricing transformation in his Canadian operations, and the cross-industry thought leadership of Augustin Manchon, one of the premier pricing experts in North America today.
                                                                                                 
About our Speakers

Kevin King, Director of Pricing Management at Schneider Electric, leads a pricing initiative that continues to deliver extraordinary results in the midst of a challenging economy. King will bring to life the timely relevance of a pricing and profitability initiative in 2009, and underscore the importance of balancing strategy, process, analytics, technology and organisational change.

Augustin Manchon, Founder and CEO of Manchon & Company and former global leader of the largest pricing and profitability consulting practice in the world, will bring cross-industry insights, frame-works, roadmaps and scorecards gained from a global career that has been dedicated to building value-based strategies and capabilities for companies such as Wal-Mart, Microsoft, United Airlines and Rogers.                                     

Please Note: Immediately prior to this event the SLF will conduct its AGM, a brief five-minute formality.

Tickets:  $50 for SLF member, or member paying for guest; $75 non-member. Continental breakfast included.

Reservations are essential:  Call 416 481-7228 or email margo.street@slftoronto.com